If you ever decide to be an exhibitor in a trade show, conference, or expo, I have a few rules for you. These rules will keep your experience more pleasant and ensure that you won’t be slaughtered in a brutal way by an innocent-looking desk worker.

1. Read the information that’s sent to you prior to the show. All of it. And actually do what it says. People don’t write and send out this stuff just for the fun of it.

2. Don’t assume you’re different and special and that you don’t have to follow the rules. You’re the same decaying crap as everyone else, and you’ll be treated as such.

Read the rest of this entry »